FREE NOW -How to Login the Business account

Introduction : FREE NOW

FREE NOW is a mobility service provider headquartered in Hamburg, Germany. FREE NOW was formed in February 2019 from a joint venture between BMW and Daimler Mobility. Thomas Zimmermann is CEO of the FREE NOW Group.

Information : FREE NOW

Industry : Mobility-as-a-Service
Predecessors : mytaxi, Hailo, Clever Taxi
Headquarters : Hamburg, Germany
Area served : Germany, UK, Ireland, Spain, Italy, Portugal, Poland, Romania, France, Austria and Greece
Key people : Thomas Zimmermann, CEO of FREE NOW
Products : Vehicle for hire, mobile commerce network
Services : Mobility as a service
Owner : BMW Group and Mercedes-Benz Group
Number of employees : Over 1850 (2022)

About it

The FREE NOW Group is the vehicle for hire vertical of this joint venture; other services within the vertical include Beat and formerly Clever, Hive and Kapten, which rebranded to FREE NOW.[2] FREE NOW is one of the largest vehicle for hire companies in Europe.[3] As Mobility-as-a-Service platform FREE NOW aggregates numerous mobility brands and vehicle options to make them bookable within one app. Next to taxi and PHV, FREE NOW offer car sharing and further micro-mobility options such as e-scooters, e-mopeds, and e-bikes with its partners TIER, VOI, EMMY, Cooltra, Miles, SHARE NOW, DOTT, felyx and SIXT.

FREE NOW is serving over 150 European cities including Madrid, Berlin, Dublin, Paris, Milan, Rome and London. FREE NOW customer care and support teams operate from Dublin, Hamburg, Madrid, and Warsaw among other European cities.

The UK General Manager is Mariusz Zabrocki, and the Country Manager in Ireland is Niall Carson.

History : FREE NOW

mytaxi was founded in 2009 by German entrepreneurs Niclaus Mewes and Sven Külper. Later that year, the pair founded the legal entity behind mytaxi, Intelligent Apps. In September 2014, Daimler acquired mytaxi’s parent company, Intelligent Apps, entering the vehicle for hire market.

In 2016, the German e-hailing app mytaxi merged with Hailo. Founded in London in 2011, Hailo was a British technology platform that matched taxi drivers and passengers through its mobile phone application. The merger between mytaxi and Hailo made mytaxi the largest licensed taxi e-hailing operator.

Following regulatory approval in February 2019, Daimler and BMW announced the €1bn mobility joint-venture; the parent company is known as Your Now which also operates Share Now, ReachNow, Park Now and Charge Now.On 1 July 2019, myTaxi was rebranded to FREE NOW and has transformed from a taxi app into a fully integrated multi-mobility platform.

In January 2021, FREE NOW announced a €6 million investment to fund its 14,000 drivers in Ireland with home charging kits to encourage them to switch to electric vehicles.Overall, FREE NOW wants to allocate more than EUR 100 million of resources in the coming five years to push the electrification of its rides across Europe.

How to Login a business account in FREE NOW ?

FREE NOW business account

If you’d like to go ahead and set up an account with FREE NOW, you can use our ‘Self Sign Up’ option. You can start the process by clicking here.

1. Set up account

Set up is quick and easy, we just need to gather a few details from you first. All fields are mandatory, so if any box is missing details or does not have the required information (e.g., insufficient phone number or incorrect email format), these will be highlighted in orange.

In this step, you can enter a landline number for the business account. All you would need to do is add the correct dialling code in the company phone number section.

If the address of the company and the billing address will be different locations, you can click the ‘Company and invoice address are not the same’ box and you’ll have the option to fill in the invoicing address. Otherwise, this box can be left unticked.

Finally, simply tick the two boxes confirming you have permission to create this account and that you’ve agreed to our Terms & Conditions. Once you’ve done this, the ‘Continue’ button will turn blue and you can proceed.

2. Create login credentials

Whether you’ve used FREE NOW before in a personal capacity, or you’re brand new, you have two options:

Existing user


If you created a profile on the app previously, you can connect it to the business account by clicking ‘Connect account now’. This means you can just enter your email address and password and you’ll be connected to the business account. Password reset is available should you require it.

When you click ‘Log in’, you may be brought to another page where you must enter a security code that will be sent to your mobile device. If you do not receive this code, there is an option to resend the SMS or attempt verification through email.

New user

If you’re using FREE NOW for the first time, simply click the ‘Create account now’. Make sure to use whatever email address you’ll be logging into the administration panel with. Also make sure to add a mobile phone number, as you may need to receive a verification text to authenticate your profile after creation (cannot be sent to landline numbers).

Once you’ve filled in your details and clicked the ‘I’m not a robot’ button, the Sign-up button will turn blue.

3. Add payment method

The last step is adding a payment method. If you don’t have the card to hand, there is an ‘Add later’ button if you scroll down the page.

FREE NOW supports the following payment methods: Visa, Mastercard, AMEX, Revolut, Apple Pay, Google Pay and PayPal.

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