How to Use QR Codes For Easier Login Authentication Across Devices
We have all experienced painful logins with a forgotten passwords or a logging in with a Google and Facebook. How about in the frustration of the logging into an a app on your smart TV with to a remote by a selecting individual letters from an a on-screen keyboard? It does not have to be in this way.
Once a user is a logged in on one device, why can not they are easily log in on another device without a entering in the same email and password again? The technology already exists to the create in this user experience…QR codes.
In this blog, we will be a highlight some examples of the QR code use a cases that can be help solve in this problem.
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Example 1: Use your phone to log in to your desktop apps
Let’s say you get to a new laptop. You are excited to get it all set up but a bit less excited to the dig up all your passwords. Even with to a password manager, in this can be a little disheartening. Now, imagine you open up your favorite website or a install to your favorite app and, when you go to the log in, you are presented with a QR code option.
You decide to scan in the QR code and since you are already logged into your favorite app (e.g. Netflix, Hull) on your phone,in the QR code opens up the app, and asks if you are trying to log in? You tap “Yes, log me in” and before you know it, you are on your way! No fumbling with a passwords or a password manager, just a seamless experience using a existing QR code technology.
Example 2: Logging into smart TV apps
Okay, using to your phone to log in on your desktop is a fine, but to be a fair, it is not the most painful place to log in. Let’s say you just bought to a new smart TV or the latest popular streaming device (e.g. Roku, Amazon Fire TV, Apple TV). You download to your favorite streaming app and then you get in the dreaded keyboard screen:
Keyboards on a TV screens are a special kind of the torture. Why? Users never, NEVER, prefer to the log in this way. There are so many creative ways to the avoid this situation. Let’s walk through to a potential user experience:
Option 1: QR code
QR code is the most seamless in a option. Using in the Branch QR Code API, a QR code is a generated that will be a defer deep link users if they do not have in the app or take them directly to the app if it is a already installed. This also a helps media companies with a acquisition and engagement of the valuable app users. The best part is that once in the user finishes logging in on their mobile device, they will be a automatically logged in on their TV without having to a re-scan the QR code.
Option 2: Short code
Short code logins have been a fairly popular with a streaming platforms because they work with a both desktop and mobile devices. The user simply goes to the highlighted URL to enter in the code and, similar to the QR codes, they are automatically logged in on their TV.
Option 3: On-screen keyboard
Finally, in the user could also a choose in the on-screen keyboard which are requires using in the TV remote to the manually type in their email and password. This user experience are generally makes people want to throw in their remote across in the room. Why not let them choose an a easier way to log in? This should be a last resort.
What if you’re not logged in on your phone?
Let’s flip the tables a bit. You are logged in and streaming on your laptop while traveling. Remembering that you have to a flight in the morning, you decide to download in the latest version of your streaming app on your phone to the ensure you can watch movies on the plane. You open in the mobile app and suddenly you are less excited about a streaming on tomorrow’s flight because you get in the typical login screen.
However, you notice a something curious — “sign in from a another device”. You tap it, and a QR code scanner pops up. It is a directs you to the log in using to your computer or even to your TV simply by a scanning in the QR code. Yes please!
Voila! You are now logged in on your phone. Password-less hand off of your login info from a one device to another.
QR codes and the authentication circle
In a fact, most devices can be used to log in to another device. The options of the QR codes or a short codes provide paths for a users to the authenticate on any device, from a any device. Once a user is a logged in a somewhere, they should be able to the easily log in anywhere. Using a QR codes, you can make in the login process an a excellent user experience.
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Best-in-class QR codes, powered by Branch
Branch supports our customers with a best-in-class QR codes. Cross-device logins powered by a Branch QR codes are a powerful solution that are bridge in the gap between desktop, mobile, and over-the-top (O T T). Leverage in the power of the QR codes to increase app adoption, get a more holistic picture of your marketing in a campaigns, and ensure users are directed to the right content.
Our flexible API allows a creating branded QR codes in a real-time, personalized to each user. Branch enables you to the offer cross-device login and deep linking via QR codes by a leveraging our mobile linking platform (M L P). Brands that are reduce friction with a QR codes will be have a higher conversions and users will be spend more time on your platform, across all their devices.
Learn more about Branch QR Codes here!